Pre-Mojenta Life
It began in 2007 when I was hired as the head of marketing for Telesphere (acquired by Vonage Business in 2014), a fast-growing startup in the hosted VoIP / Unified Communications industry.
As marketing lead,
I had a decent budget to outsource work to various contractors and agencies but no internal staff at first. I was truly at the mercy of these agencies and contractors to do my job, and I frequently found myself extremely frustrated.
Why?
This was before “hosted” and “cloud” were the household words they are today. Getting the agencies up-to-speed with our offering, target audience, and message was a HUGE struggle.
They just didn’t get it,
which resulted in me re-doing many things myself. Weren’t they supposed to make my life easier?
There were other issues, too: missed deadlines, poor communication, sloppy mistakes, and a blatant lack of results.
Enough!
Searching For A B2B Telecom-Focused Agency
I began the hunt
to find a results-oriented agency with a telecom or IT specialization. I just wanted to skip the months of frustration and get down to work.
Unsurprisingly, I came up empty.
An Epiphany
A few years passed until it dawned on me:
There’s a BIG need for high-quality marketing support focused on B2B telecom, IT, and cloud services.
I can take everything I’ve learned working with so many agencies and fill that need.
An agency unlike any I had ever encountered.
An agency that focuses exclusively on the telecom industry and channel, eliminating that frustrating learning curve.
One that cares about high-quality work, hits deadlines, and communicates well. And most importantly, an agency that prioritizes results over activities.
Thus, Mojenta was born in October of 2010.
Within six months, I had more work than I could handle and began subcontracting and growing the team and culture. The rest is history.
Since then, we’ve evolved massively as a group
and as individuals. We’ve grown our capabilities, our ecosystem of highly skilled marketers, and have served 400+ customers.
In the last two years especially,
we’ve invested heavily in our staff, processes, and marketing technologies to offer the latest cutting-edge growth strategies. We’re not only driving better results than ever before – we have the data to fully back it up.
