Marketing Star of the Week

Elizabeth @Momentum Telecom:
I have been in marketing for over 12 years and with Momentum (via acquisition) for over 16 years! I started off in an operational project management role after an internship during my senior year of college and moved into sales operations and account management before ending up in marketing.

Elizaveth @Momentum Telecom:
I love that marketing is such a diverse field. There are so many aspects and functions of it that allow you to be both analytical and creative. You can be working on anything from overall strategy to creative execution at any given time. It keeps things fresh and interesting. Getting to work alongside and help nurture wonderfully clever and creative people is also a huge bonus!

Elizabeth @Momentum Telecom:
I've made my career being a generalist in marketing, but I spent time in project and product management roles which has really served me well from an organizational management perspective. It's an underrated skill, in my opinion, to be able to manage multiple project timelines, budgets, etc. while managing other people – including creatives – doing the same. Product marketing is also something that I'm passionate about when it comes to my role. I believe the better you understand your solution in addition to your audience, the more relatable you are when speaking about it.

Elizabeth @Momentum Telecom:
One of the biggest challenges is staying on top of the ever-changing buyer landscape. Many buyers today are well informed on their technology needs as well as competitive options, so it's incredibly important to illustrate Momentum's value as a partner in technology. This can range anywhere from educating them on cloud solutions in general to setting ourselves apart from the competition by demonstrating our value proposition.

Elizabeth @Momentum Telecom:
The biggest lesson I learned during the pandemic is that people are incredibly resilient. Coworkers, customers, partners, family, friends, etc. It was really great to see everyone coming together to keep everything rolling and thriving personally and professionally despite the circumstances.

Elizabeth @Momentum Telecom:
Being tightly aligned with our sales teams and reporting up through the same business unit has been incredibly helpful in bridging the gap between sales and marketing. By attending joint team meetings and having frequent and open communication with the sales teams, we are able to gain instant feedback and input that directly affects the content we are creating. Nothing that we are working on is done without a goal or intention, and that helps us be more effective and efficient in supporting the sales team – and the company overall.

Elizabeth @Momentum Telecom:
ChannelVision Magazine, Channel Futures, Inc. Magazine, Alliance of Channel Women

Elizabeth @Momentum Telecom:
Amazon almost always gets it right. Canva and Airbnb are a couple of others that I really enjoy currently.

Elizabeth @Momentum Telecom:
Don't be afraid to try new things. Take chances and be bold! Explore things that interest you personally and professionally, and don't be afraid to take your career in a different direction than you may have planned. It might turn out to be even better than you could have imagined!

Elizabeth @Momentum Telecom:
I've been lucky enough to work with many great leaders throughout my career – too many to mention, in fact! My current boss, Chuck Piazza (our EVP of Sales & Marketing) has been wonderful to work with and has really nurtured my leadership skills. I have also had the privilege of working with many incredible women throughout my career who have shown me that we truly can do it all!

Elizabeth @Momentum Telecom:
When I'm not working, you can catch me hanging out with my family, probably at youth sports, or enjoying the great outdoors.