Content Marketing
for B2B Telecom, IT, and Cloud Brands
We help B2B tech brands attract right-fit customers through highly targeted persona-driven content.
Don't just create content. Make it irresistible.
Irresistible content focuses on your audience’s pain points and helps them along their buying journey. We help you plot that journey, identify content gaps, then develop engaging content that will help them find you, trust you, and want to buy from you.
A Peek Inside the Content Factory
Below are the strategies we've honed since 2010 to create attractive lead-magnet content.
Branding & Voice
In a space as crowded as B2B tech, having brand clarity is essential. We help you clarify your message, tone, and voice.
Goal Setting
Here we benchmark where you are and define our objectives and respective KPIs.
Research
We dive into your current content and catalogue it by type, topic, audience, and sales stage. This helps us identify gaps that may need attention.
Personas
We analyze your exact target audience, including their demographics, psychographics, and behaviors.
Production
We produce all types of content: whitepapers, case studies, blog posts, videos, infographics, and more.
Promotion
With your content created, it’s time to get it in front of the right audience. This involves email, social, search, and possibly digital advertising.
Measurement
We track and analyze your content’s performance so we can continually iterate and improve.
Branding & Voice
In a space as crowded as B2B tech, having brand clarity is essential. We help you clarify your message, tone, and voice.
Goal Setting
Here we benchmark where you are and define our objectives and respective KPIs.
Research
We dive into your current content and catalogue it by type, topic, audience, and sales stage. This helps us identify gaps that may need attention.
Personas
We analyze your exact target audience, including their demographics, psychographics, and behaviors.
Production
We produce all types of content: whitepapers, case studies, blog posts, videos, infographics, and more.
Promotion
With your content created, it’s time to get it in front of the right audience. This involves email, social, search, and possibly digital advertising.
Measurement
We track and analyze your content’s performance so we can continually iterate and improve.
Pricing & Packaging
Content marketing automation is typically part of a holistic inbound marketing strategy, which is outlined below. For some companies, we focus their entire budget on content creation and promotion.
Starter
Built for companies on a limited budget that need to improve their digital presence.
$4000 / Month
Content & Social
- Blog posts: 1/mo.
- Email newsletter: 1/mo.
- Premium content: semi-annual
- Social posts: 10/mo.
Local SEO
- Listings management: monthly
All plans require a HubSpot Marketing+ Pro license or above.
Plus
Ideal plan for the small to mid-sized operation that desires a solid inbound foundation.
$5500 / Month
Content & Social
- Blog posts: 2/mo.
- Email newsletter: 1/mo.
- Premium content: 10/qtr.
- Social posts: 10/mo.
Local SEO
- Listings management: monthly
Campaigns
- Choose from library: 1/qtr.
All plans require a HubSpot Marketing+ Pro license or above.
Pro
Perfect for small to mid-sized companies looking to amplify their inbound marketing.
$7000 / Month
Content & Social
- Blog posts: 2/mo.
- Email newsletter: 1/mo.
- Premium content: 10/qtr.
- Social posts: 10/mo.
Local SEO
- Listings management: monthly
Campaigns
- Choose from library: 1/qtr.
Google Ads Management
- Monthly. Does not include ad budget.
All plans require a HubSpot Marketing+ Pro license or above.
Custom
Designed for companies with aggressive short and long-term growth goals.
$7500+ / Month
Our custom plans are a designed with your goals in mind, so no two plans are alike. Please contact us to discuss a custom plan today!
Ready to discuss your content strategy?
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